Education & Projects
University of Alberta
Master of Digital Humanities
September 2022 - Present
Edmonton, Canada
This is a program that combines computational methods and theory with arts and humanities disciplines, applying digital technologies to the field of humanities research.
Core courses: Python, R, Media Theory, Algorithm(TBD)
Elective courses: Marketing Management, Business Analysis(TBD)
September 2018 - July 2022
Shanghai, China
Shanghai International Studies University
Bachelor of Online Journalism and New Media
During the four-year training in new media with a specialization in bilingual study, I was exposed to various aspects of media operations, marketing, digital platform management, and more.
Core courses: English writing, Digital marketing, Data journalism
Elective courses: Photography, Graphic and video editing, Web
design and management
Marketing Planning Project for Smart Jewelry Brand
Marketing Project at Marketing Management Course
January 2023 - April 2023
Edmonton, Canada
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Conducted extensive market research to identify target audience demographics, preferences, and behaviors, developing a unique brand positioning, messaging, and value proposition that successfully differentiated the brand from its competitors.
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Designed and implemented a comprehensive distribution channel strategy, which included identifying and securing partnerships with several retail stores and online marketplaces, resulting in a 30% increase in brand visibility and reach.
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Developed highly effective multi-channel marketing strategies, including influencer partnerships and affiliate marketing programs, resulting in a 25% increase in sales and a 40% increase in social media engagement.
Work Experience
University of Alberta
Data Research Assistant
September 2022 – April 2023
Edmonton, Canada
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Cleaned and refined complex data sets using Excel and OpenRefine, leading to improved data accuracy and consistency.
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Conducted statistical analysis using Python and R to inform research findings.
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Identified and explored interactive relationships between different data points, and created compelling visualizations, such as networks and heatmaps.
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Participated in the 2023's Congress of the Humanities and Social Sciences held at York University, delivered a speech, and presented the research findings.
TikTok, ByteDance
Marketing Intern
November 2021 – July 2022
Shanghai, China
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Cleaned and refined complex data sets using Excel and OpenRefine, leading to improved data accuracy and consistency.
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Conducted statistical analysis using Python and R to inform research findings.
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Identified and explored interactive relationships between different data points, and created compelling visualizations, such as networks and heatmaps.
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Participated in the 2023's Congress of the Humanities and Social Sciences held at York University, delivered a speech, and presented the research findings.
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Cleaned and refined complex data sets using Excel and OpenRefine, leading to improved data accuracy and consistency.
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Conducted statistical analysis using Python and R to inform research findings.
-
Identified and explored interactive relationships between different data points, and created compelling visualizations, such as networks and heatmaps.
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Participated in the 2023's Congress of the Humanities and Social Sciences held at York University, delivered a speech, and presented the research findings.
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Created and managed social media accounts, curating and scheduling creative content across multiple platforms, resulting in a cumulative growth of 20,000+ followers.
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Developed and enriched marketing case studies for branding purposes, contributing to a strong market presence and increased brand recognition.
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Integrated marketing data with other business functions through collaboration with cross-functional teams, providing valuable insights for strategic decision-making.
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Conducted in-depth research and analysis of customer behavior, market trends, and competitor behavior, identifying effective design styles, topics, hashtag use, and post timing.
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Provided administrative support, media cooperation, SEM optimization, and public relations, effectively contributing to the success of the team's projects.
FORTUNE
Journalist Intern
September 2020 – November 2021
Shanghai, China
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Authored and translated bilingual financial news releases, increasing readership by 30% and expanding audience reach.
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Contributed to the production of two large-scale business forums, coordinating with team members to ensure successful events.
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Conducted in-depth research on financial topics and provided analysis to senior journalists, enhancing the quality and accuracy of news articles.
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Developed and maintained relationships with key sources, ensuring timely access to important news and information.
Skills
Microsoft Suite
Proficient: working via Word, Excel, and PowerPoint for creating reports, presenting and conducting analysis.
Python & R
Basic: Skilled in data capture, manipulation, and curation using packages for data visualization, text analysis, etc.
Adobe Suite
Intermediate: using PhotoShop and Premiere for graphic and video editing, such as making posters and promotional videos.
Website Creation
Intermediate: having knowledge of HTML language and skilled in website design and content creation.
